Appealing brand names are a must (in Turkish : « Markalar provokatör olmali »)
An article about name creation and Nomen published in the Turkish business magazine Capital on October 2009.
Published in Nomen in the News the 2009 December 30
How are brands and corporate names made?
Marcel Botton, the creator and CEO of Nomen, answered this question in an interview on the French radio station RMC on the 6th. August 2009. (In French)
Download the interview (right click and save target as...)
Published in Nomen in the News the 2009 October 07
Changing your corporate identity is a good way to rally your people
Thomson announced its will to change their name. Marcel Botton, CEO of Nomen, the leading naming and branding agency, reflects on this decision in the French newspaper Liberation (27th July 2009, in French)
Read the article on Libération.fr
Published in Nomen in the News the 2009 October 13
Name creation process explained on French TV-News
Interview with Marcel Botton, CEO of Nomen, on the News of France 3 (12/02/08, in French)
Published in Nomen in the News the 2009 October 13
The American dream of Marcel Botton
Interview with the CEO of Nomen in the French newspaper Le Figaro
Published in Nomen in the News the 2007 September 28
