Nomen in the News





Appealing brand names are a must (in Turkish : « Markalar provokatör olmali »)

An article about name creation and Nomen published in the Turkish business magazine Capital on October 2009.

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Published in Nomen in the News the 2009 December 30

 

How are brands and corporate names made?

Marcel Botton, the creator and CEO of Nomen, answered this question in an interview on the French radio station RMC on the 6th. August 2009. (In French)

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Published in Nomen in the News the 2009 October 07

 

Changing your corporate identity is a good way to rally your people

Thomson announced its will to change their name. Marcel Botton, CEO of Nomen, the leading naming and branding agency, reflects on this decision in the French newspaper Liberation (27th July 2009, in French)

Read the article on Libération.fr

Published in Nomen in the News the 2009 October 13

 

Name creation process explained on French TV-News

Interview with Marcel Botton, CEO of Nomen, on the News of France 3 (12/02/08, in French)


Watch the video on France3.fr

Published in Nomen in the News the 2009 October 13

 

The American dream of Marcel Botton

Interview with the CEO of Nomen in the French newspaper Le Figaro

Read the article (in French)

Published in Nomen in the News the 2007 September 28