How to name the new Ferrari car?

The Italian car manufacturer Ferrari will launch the new Ferrari Enzo, but the most difficult aspect is how to name it. The automobile site omniauto.it interviewed Gianluca Billo, country leader of Nomen Italy to talk about naming strategy.

Read the article in PDF (in Italian)

Published in Nomen in the News the October 5, 2011

The naming specialist explains the branding strategies of companies

The group Accor has gathered its three hotel brands and reviewed its brand architecture. However, it is not new. French groups like Total, Orange and Carrefour also rationalize their brand portfolio.

Here in Le Figaro (a French daily newspaper), the branding specialist, Marcel Botton explains the strategies of companies.

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Published in Nomen in the News the September 21, 2011

Which language to choose for a brand name creation?

This article “Italiano di nome e di fatto” was published in the Italian magazine “Pubblicità Italita” (“Italian Advertising”) on March 2011.

English names for technology? French names for Fashion? Italian names for food? In this interview with Gianluca Billo, country leader of Nomen Italy, he explains to us the relation between language choices and brand names creation.

Read the article (in Italian)

Published in Nomen in the News the May 20, 2011

Corporate and product naming market in Japan

An article about name creation market in Japan was published in the Japanese magazine “Economic World” on March the 8th 2011. During the interview with Chigusa Shimada, country leader of Nomen Japan, she talked about corporate and product naming market and the company’s support for Japanese people.

Read the article (in Japanese)

Published in Nomen in the News the May 10, 2011

A boom of trademark registrations in the name creation market in Germany

“There are more trademark registrations in Germany this year” (“ Deutsche Unternehmen melden wieder mehr Marken an” in German) —  According to this article, there is a boom of the number of trademark registrations in Germany after a decrease in 2009. It is an article about naming market and an interview with Sybille Kircher, country leader of Nomen Germany.

Read the article (in German)

Published in Nomen in the News the May 6, 2011

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