How are brands and corporate names made?
Marcel Botton, the creator and CEO of Nomen, answered this question in an interview on the French radio station RMC on the 6th. August 2009. (In French) [audio:http://www.nomen.com/wp-content/uploads/20090806_rmc_cutted.mp3] Télécharger l'interview (clic droit puis enregistrer la cible du lien sous)
Publié dans Nomen in the News le 13 October 2009Changing your corporate identity is a good way to rally your people
Thomson announced its will to change their name. Marcel Botton, CEO of Nomen, the leading naming and branding agency, reflects on this decision in the French newspaper Liberation (27th July 2009, in French)
Read the article on Liberation.fr Publié dans Nomen in the News le 7 October 2009 Name creation process explained on French TV-News
Interview with Marcel Botton, CEO of Nomen, on the News of France 3 (12/02/08, in French) 
The American dream of Marcel Botton
Interview with the CEO of Nomen in the French newspaper Le Figaro
Name of a political party
Comments by Nomen published in La Croix about names of political parties in France.
