Name Creation

Dacia has unveiled its new MPV: Lodgy, creation by Nomen

We looked forward to the new Dacia MPV …  the new vehicle, called Lodgy, is revealed finally.

Nomen accompanied the group for the name creation. Lodgy is derived from the English word lodge and refers directly to the model’s ability to comfortably accommodate a family and its luggage. Distinct and international, this name evokes friendliness and dynamism.
We wish a lot of success to this new member of Dacia familly Lodgy!

KWIXO, new name creation of Nomen!

Crédit Agricole (the largest retail banking group in France) and LCL (a major financial services company in France) launch Kwixo, a new payment and money transfer service via mobile handsets and the internet. After Buyster (SFR-Bouygues-Orange), it’s a new name creation for banking and financial solutions of Nomen!

Nomen creates the name of the new fragrance from Cartier: BAISER VOLÉ

Cartier has launched a new fresh powdery floral perfume for women: baiser volé (stolen kiss). Nomen has accompanied the fashion house for this name creation. Baiser volé evokes elegance but also audacity. A raw emotion, a stolen kiss, for a moment of pure passion.

Saint-Gobain Technical Fabrics changes company name to Adfors, our new brand creation!

Saint-Gobain Technical Fabrics is renamed Adfors with Nomen Group. Composed of two English words “Add” and “Force”, Adfors means “add strength to the building”. With this new brand name creation, Adfors reinforces its corporate strategy and position in the industrial and construction areas.

Nomen Group has participated in this project for name creation, legal assessment (Legimark), and logo creation (id&co) of the new identity.

Nomen thanks Adfors Group’s trust and wishes a lot of success to this new brand!

Adfors is the world’s leading manufacturer of reinforced fabrics, with an expertise of more than 50 years.

Published in Name Creation the June 20, 2011

BUYSTER – our new name creation for mobile e-payment

A new service of mobile e-payment has come out with the union of three French mobile operators and Atos Origin (leader of electronic payments in Europe). Nomen is proud to have been part of this project and to have named this new service BUYSTER. We wish a lot of success to this new brand!