CORPORATE IDENTITY

MERSEN

CUSTOMER: Carbone Lorraine Group

The acronym MERSEN (Material, Electrical, Research, Sustainable, ENergy) expresses the group expertises while the cultural evocations tell their values and ambitions: Mersenne was a significant contributor to science developments of the 17th. The treaty of Mersen in 870 drafted some of the actual European borders (from the partition of the Rhinland), telling both the local origins of the Group and their global ambitions.

ARKEMA

CUSTOMER: Artefina (Total)

For the chimical branch of Total, a name based on the root -kem (chemical) and on arkhè ("authority" in Ancient Greek).

AMUNDI

CUSTOMER: CAAM - SGAM

AMUNDI associates the initials "AM" for Asset Management with the Ancient-Greek root "MUNDI" (mundus, "world") which expresses both the European origin and the global scope of the group.

SAFRAN

CUSTOMER: Snecma / Sagem

Very accessible internationally, this name positively evokes direction, a heading, dynamism and also world trade.

VINCI

CUSTOMER: SGE

Vinci, through its easy and luminoius form, borrows the ideas of mastery, creativity and progress from the famous Renaissance artist and engineer.