Corporate Identity

VINCI

CUSTOMER: SGE
Company Name - Vinci

Vinci, through its easy and luminoius form, borrows the ideas of mastery, creativity and progress from the famous Renaissance artist and engineer.

SAFRAN

CUSTOMER: Snecma / Sagem
Company Name - Safran

Very accessible internationally, this name positively evokes direction, a heading, dynamism and also world trade.

AMUNDI

CUSTOMER: Crédit Agricole - Société Générale (CAAM-SGAM)
Company Name - Amundi

AMUNDI associates the initials “AM” for Asset Management with the Ancient-Greek root “MUNDI” (mundus, “world”) which expresses both the European origin and the global scope of the group.

THALES

CUSTOMER: Thomson - CSF
Company Name - Thales

THALES, one of the Seven Wise Men of Greece who invented the words electron and electronics, is the ideal name to express the rebirth of Thomson CSF.

CASSIDIAN

CUSTOMER: EADS
Name Creation for EADS - Cassidian

This European name comes from a combination of the latin roots cassida (the helm) and the international word “meridian”, which symbolizes the claim of CASSIDIAN : defending world security.