Corporate Identity
VINCI
CUSTOMER: SGE
Vinci, through its easy and luminoius form, borrows the ideas of mastery, creativity and progress from the famous Renaissance artist and engineer.
SAFRAN
CUSTOMER: Snecma / Sagem
Very accessible internationally, this name positively evokes direction, a heading, dynamism and also world trade.
AMUNDI
CUSTOMER: Crédit Agricole - Société Générale (CAAM-SGAM)
AMUNDI associates the initials “AM” for Asset Management with the Ancient-Greek root “MUNDI” (mundus, “world”) which expresses both the European origin and the global scope of the group.
THALES
CUSTOMER: Thomson - CSF
THALES, one of the Seven Wise Men of Greece who invented the words electron and electronics, is the ideal name to express the rebirth of Thomson CSF.
CASSIDIAN
CUSTOMER: EADS
This European name comes from a combination of the latin roots cassida (the helm) and the international word “meridian”, which symbolizes the claim of CASSIDIAN : defending world security.


