Corporate Identity
EULER
CUSTOMER: SFAC
(TODAY EULER HERMES)
A name that refers to the expertise (the mathematician Euler) and to the history of the world leader in Credit Insurance firstly based on the Euler Street.
KORIAN
CUSTOMER: Suren et Medidep
Built from kor, KORIAN refers to heart and body but also to Coriander, a spice that tickles and evokes energy and dynamics.
MERSEN
CUSTOMER: Carbone Lorraine Group
MERSEN (Material, Electrical, Research, Sustainable, ENergy) expresses the expertise and core values of the group : “Mersenne” was a significant contributor to science developments of the 17th century and the “treaty of Mersen” in 870 drafted some of the actual European borders (from the partition of the Rhinland), telling both the local origins of the Group and their global ambitions.
VIVENDI
CUSTOMER: CGE
Based on this phrase in Latin “modus vivendi”, the name evokes life, movement, dynamism and joy.
ANSES
CUSTOMER: AFSSA, AFSSET
ANSES is the new name for the biggest healthcare and health safety agency in Europe, based in France.


