Corporate Identity

SPERIAN

CUSTOMER: BACOU-DALLOZ
company name - Sperian

Institutional sounding invented name vehiculates ideas of experience, quality and expertise. Thanks to its suffix in -ian it expresses also innovation, “avant-garde” and dynamism.

NEXTER

CUSTOMER: GIAT

Created with the word next as basis referring to proximity and innovation. Its final in -ter is an evocation of excellence and challenge. Its masculine form also adds a technical dimension.

ADEO

CUSTOMER: LEROY MERLIN
company name - Adeo

Meaning I am going towards in latin but also at this level. It refers to the ideas of movement, meeting, upper class.

ADOMA

CUSTOMER: SONACOTRA
company name - Adoma

Built on the root ad (towards) and domus (house), ADOMA refers to the idea of roof. With an ending in a, this name is feminine, warm and welcoming.

INEO

CUSTOMER: GTMH

Based on the latin INEO (to undertake), this name federates values of impulsion, dynamism as well as conviviality.