Corporate Identity
SPERIAN
CUSTOMER: BACOU-DALLOZ
Institutional sounding invented name vehiculates ideas of experience, quality and expertise. Thanks to its suffix in -ian it expresses also innovation, “avant-garde” and dynamism.
NEXTER
CUSTOMER: GIAT
Created with the word next as basis referring to proximity and innovation. Its final in -ter is an evocation of excellence and challenge. Its masculine form also adds a technical dimension.
ADEO
CUSTOMER: LEROY MERLIN
Meaning I am going towards in latin but also at this level. It refers to the ideas of movement, meeting, upper class.
ADOMA
CUSTOMER: SONACOTRA
Built on the root ad (towards) and domus (house), ADOMA refers to the idea of roof. With an ending in a, this name is feminine, warm and welcoming.
INEO
CUSTOMER: GTMH
Based on the latin INEO (to undertake), this name federates values of impulsion, dynamism as well as conviviality.


