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« Secret Sensations» is an original and mysterious  name for a delicious new frozen dessert of Häagen-Dazs which has created a sensation. “Secret” stands  for a hidden soft center in the heart of the blissfully rich ice cream. “Sensations” relate to the pleasure of tasting.

«Duo», a simple and clear name for a new cheese of Philadelphia, which explains two textures, a creamy one and a frothy one, which double the pleasure of tasting.

“Invoglia” is an original and distinctive name for a brand of Findus. Based on the Italian word “Invogliare” which means “invite, encourage, tempt”, this name helps to increase desire, pleasure for those looking for new ideas of cooking recipes.

Based on English word “fruit”, FROOP is a friendly, yourthful and international name which expresses briefly the characteristics of the product.

BELAZU, an invented name based on “bel azur” (beautiful azure) evokes summer skies of the Mediterranean. Positive and easy to pronounce, the name represents the image of Provence as well as the core essence and evocations of the product : premium quality, contemporary, Mediterranean, artisan and earthy.