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FRIT’UP, built on the French word “frite” (“fried chip”) and the English word “up”, is a simple and dynamic name which expresses easy and fast preparation of the product.

MEXICANTE, composed of two words “Mexico” and “Picante” (Spanish meaning “spicy, hot” in English), refers to Mecixan culture and cooking and conveys friendliness, sunshine, deliciousness and dynamism.

ELIVIA is the name of the branch of the beef industry of Terrena. This descriptive name is inspired by three roots : French roots éleveur (“breeder”) and viande (“meat”) and English word live. The two French roots explain the core activities of the group and live expresses the dynamism and enthusiasm.

MUDDLES is a sub-brand name for Rice Krispies of Kellogg’s. The name means the variety of shapes and colors and its pronounciation expresses the enthusiasm of children.

To express both its geographic origin and the benefits of water, ARVIE gives us a light and simple sound which reminds us of the fluidity of water and life.