Automotive

LODGY

CUSTOMER: Dacia/Renault

Lodgy is derived from the English word lodge and refers directly to the model’s ability to comfortably accommodate a family and its luggage. Distinct and international, this name evokes friendliness and dynamism.

ABBEY ROAD & TRIGGER

CUSTOMER: BMW / MINI COOPER (MINI VERSION)
Name Creation - Trigger and Abbey Road

Abbey Road is the most famous street and refers directly to the Beatles. The name is consistent with the positioning: distinctive, elegant and chic. Trigger evokes the ideas of performance and competition. It is consistent with Mini’s core values: exciting, premium and small.

IDEA

CUSTOMER: FIAT

From the Greek idein, ‘to see’, it evokes creativity, innovation, emotion and rationality. The name Idea is simple and international and perfectly fits the new Fiat multi-purpose vehicle.

YARIS

CUSTOMER: Toyota
Création de marque pour Toyota

YARIS, a simple and international name for a Toyota car which combines modernity, beauty and a positive attitude.

CLIO

CUSTOMER: Renault
Création de nom pour Renault

Inspired by one of the nine Muses in Greek mythology, CLIO is a feminine name for women who look for an ideal city car, easy to drive.