Automotive
LODGY
CUSTOMER: Dacia/Renault
Lodgy is derived from the English word lodge and refers directly to the model’s ability to comfortably accommodate a family and its luggage. Distinct and international, this name evokes friendliness and dynamism.
ABBEY ROAD & TRIGGER
CUSTOMER: BMW / MINI COOPER (MINI VERSION)
Abbey Road is the most famous street and refers directly to the Beatles. The name is consistent with the positioning: distinctive, elegant and chic. Trigger evokes the ideas of performance and competition. It is consistent with Mini’s core values: exciting, premium and small.
IDEA
CUSTOMER: FIAT
From the Greek idein, ‘to see’, it evokes creativity, innovation, emotion and rationality. The name Idea is simple and international and perfectly fits the new Fiat multi-purpose vehicle.
YARIS
CUSTOMER: Toyota
YARIS, a simple and international name for a Toyota car which combines modernity, beauty and a positive attitude.
CLIO
CUSTOMER: Renault
Inspired by one of the nine Muses in Greek mythology, CLIO is a feminine name for women who look for an ideal city car, easy to drive.


