Portfolio

Sub-brand for the most sporty variety of Seat Ibiza that needed a short and very strong name. This name is associated to a young, adventurous sport car that will allow drivers to enjoy unique experiences.

A short and soft name to renew the image of Iveco industrial vehicles. From the Lombard stral ‘arrow’, and thanks to its phonetics it immediately evokes quickness, speed and performance.

Solid and massive, the name evokes the ideas of protection and safety. Massif is the right name for an off-road vehicle which has a strong and masculine character.

This short and snappy name stands for a small car, which’s style and comfort will overshadow that of some bigger ones.

Name for the successor of the VW LT from Volkswagen Nutzfahrzeuge AG. Creation of a strong, independent name for a smaller transporter that evokes the possibilities of usage in an original manner. Crafter is based on the English word “craft”, the “-er” ending defines that the crafter is a skillful helper that helps ease the workload.