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The new illy concept bars are conceived for consumers. Espressamente is easy to read and to memorize, it means expressly and evokes the Italian character by the straightforward association with espresso coffee.

DOD, acronym meaning “Dish Of the Day”, is the name of the group Delitraiteur France. Entertaining and accessible, this name distinguishes from others by its palindromic form (always the same when  you read it backwards). It evokes flexibility and adaptation to city rhythm and expresses modernity by its characteristics.

BELAMBRA, constructed from two words Bel (“Beautiful” in French) and “Amber”,  is a sweet name, which recalls the color of the beach and conveys exotism and well-being of holidays.

For the new European two-star hotel brand, KYRIAD evokes multiplicity, variety, ”the ideal balance between quality and diversity”.

PARADISKI, composed of two words “Paradise” and “ski”, is an entertaining and modern name which expresses pleasure and fun througn “paradise” and principal activities through “ski”.