Finance - Insurance
SEQUANA
CUSTOMER: Worms & Cie
SEQUANA refers to a French symbol, the river Seine. The new identity of Worms & Cie is corporate yet dynamic, since the river expresses both a place and a means of movement.
CHEQUERS CAPITAL
CUSTOMER: Charterhouse Paris
An intelligent name for this investment founds company, that combines strategy and finance : “chess”, “check”, “to check” or a “cheque” and “brockers”.
VALOVIS BANK
CUSTOMER: Karstadt Hypothekenbank
The name Valovis Bank refers to value and to financial services.
ARTESIA BANK
CUSTOMER: BANQUE PARIBAS
The name ARTESIA passes on the idea of artesien hole (hole drilled up to a groundwater),with the notions of source, resources. The word ART suggests the idea of an art of banking. (Now by General Electric Group)
HAPPY CARD
CUSTOMER: CETELEM
HAPPY CARD is derived from happy face. This enthusiastic name conveys ideas of fun and friendship for Cetelem’s customer loyalty card.
