Leisure - Media
ADN
CUSTOMER: EDITORIAL PAGINA CERO (GRUPO PLANETA)
Initials for a new, free, national daily newspaper that is characterised by the quality and commitment with which the news is written. The name recalls genetic DNA (Deoxyribonucleic Acid) that means that it offers accessible, objective information and reflexive and accurate content. Likewise, the initials DNA fit with Daily National News.
PRICE MINISTER
CUSTOMER: Rakuten
A snappy and interesting name for a website of on-line shopping which aims to make trade easier between buyers and sellers.
VIVENDI
CUSTOMER: CGE
Based on this phrase in Latin “modus vivendi”, the name evokes life, movement, dynamism and joy.
EQUIDIA
CUSTOMER: FRANCE GALOP
A name with a federative spirit for a new television channel specialised in emotion and passion for horses in whatever shape or size.
CHERIE FM
CUSTOMER: GROUPE NRJ
This very emotional name conveys all the emotion and the romance of the music broadcast by this radio station.


