Perfume - Cosmetics

BAISER VOLÉ

CUSTOMER: Cartier

Baiser volé (stolen kiss) is a romantic expression full of love and courage as a stolen kiss is a brave behavior. Baiser volé evokes elegance but also audacity. A raw emotion, a stolen kiss, for a moment of pure passion.

YVRESSE

CUSTOMER: yves saint-Laurent

YVRESSE, a name that implies French word “Ivresse” (“drunkenness”), expresses extreme charm, seduction and passion. Beginning with letter Y, this name also refers to the designer.

PRESS CONTROL

CUSTOMER: SARA LEE H & BC
name creation - sanex press control

Sanex international descriptor, created to name a new contact deodorant segment. It is characterised by its innovative formula and its revolutionary, ergonomic packaging, which is soft and easy to use, allowing precise dosage control. This new name clearly expresses the concepts of control and dosage by pressing the packaging.

JOOP JUMP

CUSTOMER: LANCASTER
name creation - Joop Jump

JUMP, the new version of the JOOP fragrance, expresses enthusiasm and joie de vivre.

INCANTO

CUSTOMER: SALVATORE FERRAGAMO
name creation - Incanto

INCANTO, this name suggests the power of spells, charms and bewitchment. It also refers to the incomparable magic of Salvatore Ferragamo’s style.