Transport

FLYING BLUE

CUSTOMER: AIR FRANCE - KLM
brand naming - Flying Blue

FLYING BLUE is inspired by both the two airlines KLM and Air France : Flying Dutchman ( name of KLM’s previous loyalty programme) and Blue, Air France’s metaphor for the sky.

FLEXITY

CUSTOMER: BOMBARDIER
name creation - Flexity

FLEXITY is the name for an international tramway. Built from two words Flexible and City, this name indicates flexibility as well as urbanity.

DEDICATE

CUSTOMER: AIR FRANCE

AIR FRANCE has launched Dedicate, an innovative product which makes business trips towards faraway destinations easier.

LYRIA

CUSTOMER: RAIL FRANCE SUISSE

LYRIA is the name of the Paris-Lausanne TGV (high speed train). It is a reassuring and friendly name which refers to poetry, pleasure and enthusiasm.

SKYTEAM

CUSTOMER: Air France
Création de nom pour Air France

Standing for an alliance of several airlines, SKYTEAM fulfils its mission with energy and clarity : international partnership in the sky.