High-Tech
MERSEN
CUSTOMER: Carbone Lorraine Group
MERSEN (Material, Electrical, Research, Sustainable, ENergy) expresses the expertise and core values of the group : “Mersenne” was a significant contributor to science developments of the 17th century and the “treaty of Mersen” in 870 drafted some of the actual European borders (from the partition of the Rhinland), telling both the local origins of the Group and their global ambitions.
PRINECT
CUSTOMER: Heidelberg
PRINECT is the name of a print shop workflow system. Short and international, it combines two English words “print” and “connect” and expresses high quality and excellent performance.
AUREA
CUSTOMER: PHILIPS
AUREA is constructed from the word “aura” meaning “an aura of light” emitted from the front of the TV. International and rich in meanings, this name expresses seduction by light and an experience of emotional immersion.
WINCOR NIXDORF
CUSTOMER: SIEMENS NIXDORF
The name “Wincor” combines the English words “win” and “core”, reflecting self-confidence, dynamism and the will to succeed. To others, the name expresses absolute commitment to designated tasks: enables everyone who is concerned to be a winner and profit from the numerous years of expertise.
YSIO
CUSTOMER: siemens
YSIO, a simple and international name of a digital radiography system of Siemens Medical Solutions. Based on the English word “Easy”, this name expresses the idea : Ysio makes life easier!


