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Natur’Protect, built from “Nature” and “protection”, implies the natural ingredients that replace chemical elements and expresses efficiency and excellence of the product.

Bleu Ciel (« blue sky ») is a name that evokes a cloudless horizon as well as symbolizes peace and trust. The color blue is a reminder of the brand  relevance and relationship with EDF.

As the French energy market is about to be deregulated , PROVALYS puts forward the values of Gaz de France : performance, competitiveness, reliability and modernity.

This name of a washing liquid of Ariel is a combination of two English words “Excel” and “Gel”. Simple and easy to remember and pronounce, it conveys excellent quality and efficiency of the product.

Actifizz combines the root acti- with the English substantive fizz, ‘effervescence’ to embody the new concept of the product : multipurpose, effervescent and easy to clean.