Politicians seen as brand names...
A new book published by Marcel Botton intends to define the boundary between commercial brand names and politicial ones.
Tricks for perfumes names
Gianluca Billo interviewed about perfumes names by the magazine "Shop in the city".
An article on “MyMarketing.net” about the name “Velib"
“Velib” is a brand created by Nomen France for the new public bicycle rental programme in
The new non banking benefit package by UniCredit Group is called : “YOUROPE”
Yourope is a new creation by Nomen Italy in cooperation with Nomen Germany.
> Read the article on MyMarketing.Net
An article about name creation in Italian newspaper "Libero"
Gianluca Billo's interview about the tricks of product naming dated 25th of October 2007.
The strategic importance of naming for most companies
3 case studies on successful creations in "KMU Magazine".
An article from "MKK Magazine" about the constraints of naming for the Chinese market
Chantal Baer gives pieces of advice for companies wishing to adapt to a Chinese market.
Nomen wins the 2007 Grand Prix of Design by the Newspaper Strategies for the brand Velib
VELIB, a service put in place by the Paris City Hall authorities to have bicyles available easily for the parisians, is a brand created by Nomen on the words « vélo » and « liberty » and refering to mobility and independance.
> Want to know more ? Read the article on Strategies
Nomen creates BLEU CIEL for EDF
This name refers to the color « sky blue » and, consequently, to celestial heave, metaphore of perennity. The sky suggests trust, a clear horizon and hence faith in the future. The color blue reminds the filiation with the mother company EDF. This open sounding name evokes well-being and serenity. A peaceful moment at home.
The American dream of Marcel Botton, the name creator. Le Figaro, June 2nd 2007
Interview with the CEO of Nomen in the French newspaper Le Figaro
> Read the article (in French)
Name of a Political Party
Comments by Nomen published in La Croix about names of political parties in France.
> Read the Article from the French Newspaper La Croix
Maija Brummer represents Nomen in Finland
The Kauppalehti, June 7th 2007
> Read the article (in finnish)
Varumärkesbygget - Get to know more about Nomen's method and philosophy
by reading the interview with Sophie Öberg, Director of Nomen Sweden, in the Quo Vadis quarterly "Varumärkesbygget", awarded Marketing Book of the Year 2006 by the Swedish Marketing Federation.
> To order the book, please click here (In Swedish only)
A new name by Nomen Germany : Neuer Name Verzweifelt Gesucht
A June 2006 article in Süddeutsche Zeitung on naming mentioning Nomen
> Read the article (in German)
Naming in the automobile industry : Autonamen auf internationalem Parkett
Autonamen auf internationalem Parkett : Namensgebung in der Automobilbranche als strategische Entscheidung
An article by Sybille Kircher on naming in the automobile industry published on ZfAW - Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft
> Read the article Autonamen auf internationalem Parkett
A Case Study by Nomen Italia mentioned on MyMarketing.net
See the case study of Nomen Italia published on the 30th of November 2006 in the on-line magazine MyMarketing.net (in Italian and English) about the brand EGOPY.
> Follow the link to see the case study
Companies tend to need and trust naming companies more and more ; el Nombre de la Cosa.
Companies trust more and more specialized naming firms to create their brands.
Interview on the 14th of July of Ignasi Fontvilla, Director of Nomen Nameworks in Spain, with the Magazine La Vanguardia :
> Read the interview in PDF format (Spanish)
Last Publication in France concerning Nomen in LE POINT 07/27
Discover what semiotic analysis can do for you, a specific methodology developped by NOMEN France.
To learn more about China's luxury goods market, read the new Nomen China study, "Made in China, perception and perspective in the luxury market".
> For more information, Contact Vladimir Djurovic
Find out "What's the Prescription for the Perfect Name?" in this paper by Nomen's UK leader, Jeff Wadey.
> Read the paper on the NOMEN UK website
Read "A Sprinkle of Fun that Helps Keep Kids Healthy," an article about a new creation by Nomen UK.
> Read the article on the NOMEN UK website
Learn more about Nomen and Nomen's founder Marcel Botton in the new book, "Createur de Noms".
