Dacia has unveiled its new MPV: Lodgy, creation by Nomen
We looked forward to the new Dacia MPV ... the new vehicle, called Lodgy, is revealed finally.
Nomen accompanied the group for the name creation. Lodgy is derived from the English word lodge and refers directly to the model’s ability to comfortably accommodate a family and its luggage. Distinct and international, this name evokes friendliness and dynamism.
We wish a lot of success to this new member of Dacia familly Lodgy!
How to name the new Ferrari car?
The Italian car manufacturer Ferrari will launch the new Ferrari Enzo, but the most difficult aspect is how to name it. The automobile site omniauto.it interviewed Gianluca Billo, country leader of Nomen Italy to talk about naming strategy.
Read the article in PDF (in Italian)
Nomen in the News - Read all our news >Naming in the Automobile Industry: Autonamen auf internationalem Parkett
Autonamen auf internationalem Parkett : Namensgebung in der Automobilbranche als strategische Entscheidung.
An article by Sybille Kircher on naming in the automobile industry published on ZfAW - Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft
Read the article “Autonamen auf internationalem Parkett” (in German)
Top Com d’Argent 2011 Prize to Nomen for the identity change of MERSEN
Nomen Groupe was awarded Top Com d’Argent 2011 prize for identity change of MERSEN ( known as Carbone Lorraine until 2010). We are proud to have participated in this project for name creation, linguistic validation, and internal and external launch of the new identity.
Like Velib’ and Wanadoo, MERSEN is from now on part of award-winning brands of Nomen. This recognition encourages us to create more successful names. In the last year since this indentity change, the value of MERSEN has increased by almost 50%! We thank MERSEN for trusting us and wish a lot of success to this new name!
MERSEN is an international manufacturing company, one of leaders in the world, specializing in the application of high-performance materials in highly demanding industrial environments.
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