Nomen creates “Amundi”
AMUNDI is the new international brand name of Asset Management (former CAAM-SGAM) created by Nomen.
A strong and global finance brand to complete the other references of Nomen in this sector: BCPE, NATIXIS, THELEM, STRATEM...
Appealing brand names are a must (in Turkish : « Markalar provokatör olmali »)
An article about name creation and Nomen published in the Turkish business magazine Capital on October 2009.
“Idylle”, the new Guerlain's fragrance, is a Nomen's creation
Idylle, an everlasting, poetic and modern name to tell the passion of a woman for her perfume, the true love story without compromise.
SKEMA a new name for a new business school
A Nomen's creation for a new “School of Knowledge Economy and Management”, the former ESC-CERAM French business schools. SKEMA, from the ancient greek « skhêma » (the structure), is a strong and confident name, with universal and positive values.
Read the article from the French Newspaper “Le Figaro”
How are brands and corporate names made?
Marcel Botton, the creator and CEO of Nomen, answered this question in an interview on the French radio station RMC on the 6th. August 2009. (In French)
Download the interview (right click and save target as...)
