MERSEN, the new name creation by Nomen
The industrial group and leading material expert Carbone Lorraine will change its name to MERSEN*.
The Nomen Group accompanies MERSEN all along the process of naming to the international launch campaign. The visual identity and its declinations were realized by the design agency ID&CO.
MERSEN is our 220th corporate name creation, including 18 public societies such as VIVENDI, VINCI, THALES, SAFRAN and ARKEMA.
* Name has to be accepted by the stakeholders on May 20th.
Why the name MERSEN? More about our corporate references
Name Creation - Read all our news
Appealing brand names are a must (in Turkish : « Markalar provokatör olmali »)
An article about name creation and Nomen published in the Turkish business magazine Capital on October 2009.
Nomen in the News - Read all our news
Naming in the Automobile Industry: Autonamen auf internationalem Parkett
Autonamen auf internationalem Parkett : Namensgebung in der Automobilbranche als strategische Entscheidung.
An article by Sybille Kircher on naming in the automobile industry published on ZfAW - Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft
Read the article “Autonamen auf internationalem Parkett” (in German)
Nomen Studies - Read all our news
Nomen wins the 2008 Topcom prize for the name creation VELIB
VELIB, the shared bicyle service put in place by the Paris City Hall authorities already won the 2007 prize for Design by the magazine STRATEGIES. It is now the winner of the 2008 Topcom prize competition.
Click to know more about the topcom price
About Nomen - Read all our news
