ARCIMBO
CLIENT: AuchanAn unusual name in reference to Arcimboldo, as innovative and sympathetic as the concept will be for customers.
Retails
Neocreo
CLIENT: FadenVersand.de GmbH & Co. KGNEOCREO is a memorable and understandable combination of Neo (meaning "new" in ancient Greek) and Creare (meaning "to create" in Latin). It expresses an idea of house of crafts offering endless creativity.
ESPRESSAMENTE
CLIENT: ILLYThe new illy concept bars are conceived for consumers. Espressamente is easy to read and to memorize, it means expressly and evokes the Italian character by the straightforward association with espresso coffee.
BELAMBRA
CLIENT: BELAMBRA CLUBS (former VVF VACANCES)BELAMBRA, constructed from two words Bel ("Beautiful" in French) and "Amber", is a sweet name, which recalls the color of the beach and conveys exotism and well-being of holidays.
KYRIAD
CLIENT: GROUPE SOCIÉTÉ DU LOUVREFor the new European two-star hotel brand, KYRIAD evokes multiplicity, variety, "the ideal balance between quality and diversity".
