Our latest News

News from your naming agency

How a certain style of name allows you to tell a story with your brand

brandsIMAGINATIONORIGINAL NAMESSTORYSTORYTELLINGUNUSUAL NAMES

Are bad names a good idea?

bad namescontroversialHoly crapnaming adviceSchweddy Balls

Common naming process pitfalls

brand naming processbrandingnamingnaming advicenaming pitfalls

When should you start thinking about a name?

Naming Strategynew product developmentNPD

Brand names that make you smile

brandsNLPPREFERENCEpronunciationSMILE

A few things to consider when naming

namingnaming advicetips

How adopting a bold naming strategy can make your life easier

ASSOCIATIONEVOCATIONNaming StrategyNOTICEABLEORANGERISKunique

Football's naming dilemma

arsenal fcfootball stadium namesNAME CHANGESsponsorship

Overcoming Subjectivity

bad namesbrand namescontroversialsubjectivity

Sharp and round

Generation gizmos

applegoogleipodnikesonytrendswalkman

The value of old names

brand namesbrand valueCoca-ColaheritagehistoryLyle'smarketing

Any projects or questions?
Get in touch.