Discover the brand
Adoma

Our naming
process

The acronym Sonacotra (société nationale de construction de logements pour les travailleurs – national housing construction company for workers) has a connotation that encapsulates too many preconceived ideas which hinders the company’s development. To mark its fiftieth anniversary, Sonacotra decided to change its name.

Derived from the Latin ad, meaning “towards”, and domus, meaning “home”, Adoma evokes fundamental notions of daily life, such as a roof over one’s head, a house or a “home away from home”. Adoma conveys the essential notions of the initial mission, i.e. housing and social action.