In 2008, following the complete acquisition of its subsidiary team trackers, the Air France group sought to rename “fréquence plus services SA”.
This subsidiary specializes in high-end remote customer relationship management across various sectors, including air transport, tourism, leisure, culture and media, banking, insurance, and luxury goods. The rebranding aligns with Air France’s strategy to enhance its service offerings and reinforce its commitment to quality customer service across these diverse fields.
The name Bluelink embodies a positive and international image, reflecting professionalism and modernity. The term “blue” evokes the sky and is associated with air france, the parent company, while “link” signifies connection, proximity, and cooperation. This combination effectively communicates the essence of the subsidiary’s mission and its alignment with air france’s values.
