Discover the brand
Borj Fez

Our naming
process

A name for a mixed-use shopping center, a modern shopping destination in Fez, designed by the owner of Morocco’s leading supermarket chain, Label Vie, Best Real Estate.

This is a large-scale project with a full retail programme covering 25,000 sq. m over 3 levels, more than 80 retailers, 15 restaurants and more than 600 parking spaces.

Borj Fez is a clear and accessible name. Borj means “fort” in Arabic, and Fez expresses the essential location of the city’s mall. Together, they denote the exceptional location of the tourist and commercial zone.