Discover the brand
So Home

Our naming
process

La Redoute, the online fashion and home decoration shop, is launching a new women’s catalogue dedicated to textiles for the home: products for decoration, crockery and household linen.

So Home is a short, simple name that symbolises emotion, proximity, pleasure and conviviality. So Home evokes a feeling of refinement and seduction, comfort and well-being, confidence and intimacy.