Les Cinémas Pathé Gaumont, a subsidiary of the Pathé group, specializes in the operation of Gaumont and Pathé movie theaters.
It is pursuing an upscaling strategy combining ongoing modernization and innovation in its cinemas (innovative projection technologies, cinema renovations and new concepts, unique customer experience, etc.).
The Pathé Gaumont cinemas wanted to give a name to this new global experience and approached the Nomen agency.
Intensément. This long four-syllable adverb unfolds the full power of the pleasure derived from an experience that surpasses the ordinary cinema.
