Our latest News

News from your naming agency

What if naming people followed the same rules as naming brands ?

BrandCulturenamesnaming

From Duplo T to Brazuca, what’s in a football name ?

BrazilBrazucacommunicationCulturefootballmarketingnamesnamingsoccer

[infographic] Chocolate brand naming

Brand namingchocolateinfographicnamesnaming

English languages: Webster and the Americanization

CULTURAL DIFFERENCESEnglishlanguagewords

Naming flowers and plants

4 Approaches to Mergers & Acquisitions Naming

AcquisitionBrandBRAND IDENTITYbrand namesBrand namingbrand partnershipbrandsglobal namesidentityM&AMergerMergers & AcquisitionsNAME CHANGESnamesnamingNaming AdviceNaming Strategy

How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”

BrandBRAND IDENTITYbrand namesBrand namingbrandingChevroletChevycommunicationFiatFix it again Tonyidentitynamesnamingnicknames

& Fashion

advertisingBRAND IDENTITYbrand namesBrand namingbrandsdesign trendEnglishfashionGianluca Billoglobal namesINTERNATIONAL NAMINGLANGUAGESlogosnamingnaming trendsNomen UK

The Chinese Naming of Cosmetics Brands: Beauty Lies in Names

cosmeticsnaming

Perfumes and colors

Cars in China – A name is not enough

Do global names mean ideal names?

challengeChinese marketglobal namesnaming

Any projects or questions?
Get in touch.