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branding
How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”
Life in a playful world : advergames, gamification & serious games
VIDEO: An introduction to brand naming
Generic top-level domains at top-level prices
What if brands were one of us?
Is It Branding Or Is It Marketing?
When Swedish brands fail in English
Social media branding and naming
Are all the good ones in Croatia already taken?
Personal branding: take it or leave it
Are brands authority figures?
Do the best brands really leave their names behind?
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