Aware of the impact of its actions on the environment, la poste is implementing a sustainable development policy aimed at reducing the polluting emissions of its vehicles. On this occasion, the company aims to create a new subsidiary focused on promoting its expertise in clean energy and CO2 emission reduction. In the medium and long term, this subsidiary could offer the rental of electric transportation options such as cars, bikes, and quads.
Nomen has been tasked with finding the name and creating the visual identity for this new company, which will specialize in eco-driving consulting and training for the la poste group.
Dynamic and international, Mobigreen, a combination of mobi (“automobile”) and green, represents the ecological practice of sustainable mobility.
The human-centered visual identity, conveys a sense of transmission and education: the use of green, along with a round and friendly car graphic and rounded typography, focuses on support and closeness.
