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Brand
Can a word be trademarked as a brand name?
When brands speak emoji
Of the importance of words
Easter eggs are the best marketing tool
What if naming people followed the same rules as naming brands ?
4 Approaches to Mergers & Acquisitions Naming
How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”
Life in a playful world : advergames, gamification & serious games
The importance of brands and the protection of their rights to ensure quality products and safety for the consumers
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