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brand names
How do you name a brand?
Brand names and domain names – Difficult Internet bedfellows?
Can a word be trademarked as a brand name?
4 Approaches to Mergers & Acquisitions Naming
How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”
& Fashion
When Swedish brands fail in English
My farewell
Matching languages to industries
Overcoming Subjectivity
The value of old names
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