Creating and selecting the right name for one of your brands or your corporate identity requires the perfect combination of grace and balance.The name must clearly be linguistically suitable, distinguishing your product or company from the competition.It must be legally available, a requirement that becomes harder to fulfill each day, thanks to the several million new trademarks and domain names filed every year.Your new name must also support your overall branding strategy, so that you are positioned not only for current success, but for the future growth of your brand as well.
Nomen’s naming specialists are well-trained in naming acrobatics—so you can trust that the name candidates we provide are specifically designed to overcome these challenges. Before we even begin crafting names, we carve out time to learn about your business and branding strategies so that the names we provide support your vision. We conduct creative brainstorming sessions and utilize many tools—such as specialized dictionaries and our proprietary computer software—to develop your name. Drawing from our network of associates throughout the world, we solicit input on target market customs, laws and languages as we narrow down our list of name candidates. Each name is evaluated for pronunciation, meaning, associations and similarities to existing brands within each local environment.